Social Listening Blog Post
The brand that I selected was Lululemon. A lot of people say that Lululemon is way too overpriced but that the quality is very good. I am interested in this company because I like the product and spend a lot of my money on the brand. The company's value proposition is to sell the best quality lounge and workout clothes to get their consumers moving and sweating (their hashtag is #thesweatlife). A few things that people are saying about the brand is that people that do like the brand, love the brand. They cannot get enough of the clothes and new clothes are constantly selling out. People are also complaining about the price of the clothes and how the same joggers are $20 more expensive for women than they are for men. And lastly, someone is mentioning how her package was never delivered even though FedEx says that it was and she is telling others not to order from Lululemon because of this incident. The product that this company is trying to sell is lounge and workout wear. Their