Em's Marketing Blog

The brand that I selected was Lululemon. A lot of people say that Lululemon is way too overpriced but that the quality is very good. I am interested in this company because I like the product and spend a lot of my money on the brand.  The company's value proposition is to sell the best quality lounge and workout clothes to get their consumers moving and sweating (their hashtag is #thesweatlife).  A few things that people are saying about the brand is that people that do like the brand, love the brand. They cannot get enough of the clothes and new clothes are constantly selling out. People are also complaining about the price of the clothes and how the same joggers are $20 more expensive for women than they are for men. And lastly, someone is mentioning how her package was never delivered even though FedEx says that it was and she is telling others not to order from Lululemon because of this incident.  The product that this company is trying to sell is lounge and workout w...

     I was first interested in this article because I think Highland cows (also known as fluffy cows) are so cute and the cover photo of this article was a Highland cow on a motorbike. I also had never heard of Virgin Media so I was curious about what it was. I found out that Virgin Media is a company that provides internet services in the United Kingdom.       Virgin Media is using a new mascot, the Highland cow, to promote its product. The marketers put the cow on a motorbike to show consumers its proposition of  'why walk when you can ride.' Virgin Media promises with their WiFi, users will receive a minimum of 20 Mbps in every room of their home. The commercial includes the Scottish Highlands as the landscape that the cow is traveling through to show the cow on an adventure just as consumers can embark on their own adventure with the fastest WiFi.     The value proposition of the company is to provide the fastest WiFi to its users. ...

     My name is Em Beaton and I am from Portland, Oregon! I attended Texas Christian University for one year before coming to Corvallis. I am a finance and marketing double major.      I enrolled in this course because it was a prerequisite for my majors and because I am very interested in marketing. I want to go into sales after college and then eventually work my way up into upper management. I am interested in marketing because I want to know how to be the best at selling products to consumers. I am interested in how marketers convince people that they need their product.       Growing up, I always thought that if I had the best new product, clothes, or makeup I would feel more confident and better about myself. It took me years of buying these things that marketers were directing toward me before I realized that these physical items were not going to bring me confidence. These marketers used extremely good marketing techniques to tar...